Get specified.Not shortlisted.
We help building product manufacturers build an architectural & design specification program from zero — strategy, tech stack, and the team to run it — then hand it back inside two years.
A specification practice, built to be handed back.
From zero to spec-ready
Most manufacturers we work with have never pursued architectural specification before. We bring the playbook — positioning, target firms, sample programs, and the language specifiers actually use.
A tech stack that works while you sleep
We install the CRM, spec-tracking, project intelligence, and CEU delivery systems that quietly drive specifications and surface follow-up triggers — so opportunities don't slip.
A team built to outlast us
We recruit, onboard, and train the A&D reps and specification managers who'll own this after we're gone. By month 24, your team runs the program — not your consultant.
Two years. Four phases. Then we leave.
- 01Months 0–3
Diagnose & Position
Audit your product, sales motion, and competitive position in the spec community. Define the wedge.
- 02Months 3–9
Stand Up the Stack
Deploy the CRM, specification intelligence, and CEU/lunch-and-learn infrastructure. Begin firm targeting.
- 03Months 9–18
Recruit & Train
Hire your specification team. Codify the playbook. Run live opportunities side-by-side.
- 04Months 18–24
Hand Off
Transfer ownership. Your team runs the program. We document, then exit.
You don't need a consultant on retainer for life.
We measure success by how quickly we become unnecessary. The work is to transfer a working specification practice — strategy, technology, and people — into your business, on a defined timeline.
Ready to be specified, not shortlisted?
Book a 30-minute discovery call. We'll diagnose where your spec strategy stands today and map a clear path to passive, repeatable wins.