The Engagement

Four phases. Two years. Then we leave.

Every engagement is structured around a single goal: at month 24, your team owns a working A&D specification practice and we are no longer in the room.

Specifications, blueprints, and building product samples on a desk
Phase 01

Months 0–3

Diagnose & Position

We audit your product line, sales motion, distribution, and competitive standing inside the A&D community. We define the wedge: which firms, which project types, which decision-makers, and the story that wins shelf space in their spec library.

  • Specification opportunity audit
  • Target firm & project-type list
  • Positioning & messaging framework
  • Sample & literature program review
Phase 02

Months 3–9

Stand Up the Tech Stack

We deploy the systems that quietly drive specifications and surface follow-up triggers — CRM, project intelligence (Dodge / ConstructConnect class), spec-writing tools, CEU and lunch-and-learn delivery, and the analytics that prove specification velocity is climbing.

  • CRM configured for spec lifecycle
  • Project intelligence integration
  • CEU & education content pipeline
  • Specification tracking dashboards
Phase 03

Months 9–18

Recruit & Train the Team

We source, interview, and onboard the specification reps and managers who will own this practice long-term. We run live opportunities side-by-side, codifying the playbook so nothing lives only in someone's head.

  • A&D rep & spec manager hires
  • Onboarding & ramp playbook
  • Live deal mentorship
  • Internal training curriculum
Phase 04

Months 18–24

Hand Off & Exit

We transfer ownership. Your team runs the program; we shadow, document, and remove ourselves on a clear schedule. You finish the engagement with a working specification practice — not a dependency.

  • Full process documentation
  • Quarterly operating cadence
  • Final knowledge transfer
  • 30/60/90-day post-exit check-ins
Start the Diagnosis

Find out where your spec program stands.

The first conversation is a discovery call. We listen, ask hard questions, and tell you honestly whether a structured spec program is the right next move.